ROLE
Lead Designer & Creative Director
TOOLS
Adobe Illustrator, Analog Sketching (Paper), Market Research
TIMELINE
3 Months
BRIEF
To bridge the gap between ancestral Andean craftsmanship and future-tech, specifically for the Golden Goose consumer who values authenticity and sustainability.
THE PROBLEM
The fashion industry accounts for 10% of global carbon emissions, and transparency scores average only 26%. Consumers demand luxury that is both ethical and functional, but traditional wools often lack modern performance features.
THE CONCEPT
"Smart Heritage" A revolutionary fusion of the world's finest fibers—Vicuña ("Gold of the Andes") and Black Alpaca—with responsive Smart Fibers.
THE PROCESS
Strategic Research: Analyzed market shifts indicating 79% of consumers are changing purchase preferences based on social responsibility.
Analog Ideation: Hand-sketching concepts that merge the aesthetic of Golden Goose with Andean textile traditions.
Technical Engineering: Designing 3D Knitting structures (Jacquard, Spacer, Rib) in Adobe Illustrator to seamlessly integrate smart fibers for thermoregulation without seams or waste.
PROTOTYPE
THE SOLUTION & IMPACT
100 %
Z e r o
TRACEABILITY
WASTE PROCESS
