Arantxa Lituma H.
BASED IN CHARLOTTE/ AVALIABLE WORLDWIDE
Creative & strategic designer.
Democratizing Skin Health via Ethical AI & Smart Retail
Designed an end-to-end journey that translates dermatological data into a clear, actionable shopping experience.By implementing the "1% Doubt Rule," the interface dynamically unlocks or locks the integrated e-commerce storebased on risk levels, ensuring users can only purchase what is clinically safe for their skin.
100%
70%
Purchase intent
User retention
Lito Inversiones: 40 Years of Craft
A comprehensive rebranding initiative designed to modernize the company’s image and accelerate commercial growth. By shifting the narrative from 'traditional manufacturer' to 'strategic partner,' the new identity leverages 40 years of heritage to attract premium international clients and increase market competitiveness
SpoonableLab: Optimizing the Unit Economics of Ready-to-Eat
Lead product strategy and end-to-end UX for a modular dessert platform, unifying and updating experiences across platforms.
90%
35%
Faster assembly
Increase user engagement.
Higher AOV
Improved customer satisfaction
SpoonableLab: Optimizing the Unit Economics of Ready-to-Eat
Lead product strategy and end-to-end UX for a modular dessert platform, unifying and updating experiences across platforms.
90%
35%
Faster assembly
Increase user engagement.
Higher AOV
Improved customer satisfaction
Transforming ideas into intuitive, scalable digital experiences.
With a multidisciplinary background in architecture, UX, and AI-driven design, I craft user-focused products that simplify complexity and elevate usability. My work spans startups, nonprofits, and consumer brands, leading end-to-end research, strategy, and product design to create digital experiences that are functional, visually refined, and built for impact.
Designing intuitive experiences with clarity, creativity, and purpose.
SpoonableLab: Optimizing the Unit Economics of Ready-to-Eat
Lead product strategy and end-to-end UX for a modular dessert platform, unifying and updating experiences across platforms.
90%
35%
Faster assembly
Increase user engagement.
Higher AOV
Improved customer satisfaction
Designing Impact, Beyond Aesthetics
IDEATE & DESIGN
I begin by understanding user needs, goals, and emotions through research and conversations. This stage helps uncover insights that guide every design decision and ensure the experience feels human and intentional.
TEST &
REFINE
From wireframes to high-fidelity visuals, I craft clear, intuitive interfaces that balance functionality and emotion. I focus on visual hierarchy, accessibility, and storytelling to make the user journey effortless and meaningful.
RESEARCH & EMPATHIZE
I test, analyze feedback, and refine details to ensure a smooth, consistent experience. Every interaction is optimized for clarity, engagement, and trust — aligning design solutions with real user behavior.
Tools which I use on a daily basis.
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